This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They’re hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination.
- Fonts can alter the meanings of words right before your very eyes.
- See what personalities fonts have, and what they reveal about your personality.
- Explore how you respond to fonts emotionally and can make fonts work for your message.
- Be amazed that a font has the power to alter the taste of your food.
This book is for anyone who is interested in giving words impact, who loves words and how they influence us.
About the Author
Sarah Hyndman is the author of the bestselling ‘Why Fonts Matter’ and the founder of Type Tasting webiste. She’s given a TEDx talk and she speaks at events around the world. She’s an engaging guest on radio and TV.
She’s on a mission to change the way we think and talk about typography by making it fun and accessible for everybody. Sarah specialises in making typography entertaining and relevant with humour, a dash of theatre and lashings of audience participation. She creates multisensory installations, immersive events and innovative workshops designed to challenge assumptions. She’s been researching typography and perception through all the senses since 2013 and co-publishes research papers.
PHOTO CREDIT : TYPE TASTING
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