Humanizing your brand in the age of social media and AI
Social networks are the new norm and traditional marketing is failing in today’s digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead.
The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world’s biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world’s largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets.
The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put ‘social’ back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don’t want to be sold to, they want to be engaged.
About the Author
Carlos Gil is a leading expert in the field of social media marketing, with a wealth of experience helping global brands and Fortune 500 companies succeed in the digital world. As the author of “The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI,” Gil has established himself as a thought leader in the industry, sharing his insights with audiences around the world as an international keynote speaker.
In addition to his work as a speaker and author, Gil has spent over a decade leading social media strategy for a variety of top brands, including LinkedIn, Winn-Dixie, Save-A-Lot, and BMC Software. His expertise has been recognized by publications like Social Media Examiner, Inc. and Entrepreneur Magazine.
As an influencer, Gil has also partnered with leading companies such as Nationwide Insurance, Facebook, Snapchat, MGM Resorts, Southwest Airlines, and WeWork on campaigns and initiatives. With a strong track record of success and a deep understanding of the constantly evolving social media landscape, Gil is a valuable asset for any brand looking to thrive in the digital age.
PHOTO CREDIT : CARLOS GIL
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