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So, you’ve hit a wall with your marketing strategy. You’re struggling to connect with your target audience and retain their business. You’ve tried the social media thing, but your engagement is lower than you’d like it to be. And you’re selling something impactful, but for some reason, no one seems all that interested. You’re frustrated and tired. Something needs to change, but you don’t know where to start. Well, this book is where to start. Six Second Stories: Maximize Your Impact in Minimal Time with Video Storytelling was written with you in mind — the beginner storyteller, entrepreneur, small business owner, nonprofit director, content creator, or influencer. Filmmaker and storytelling expert, Rain Bennett, will walk you through how to utilize the power of storytelling via video as a key marketing technique to help boost your overall audience engagement, and keep them engaged for the long haul. We discuss why storytelling is critical to your business’s success, the specifics of where and how to tell a good story, the science behind why storytelling works, and so much more. After reading this book, you’ll be well on your way to creating lasting connections with your audience and growing your business more than you thought possible!
About the Author
Rain Bennett is a two-time Emmy-nominated filmmaker, writer, and competitive storyteller.
Born into a blue-collar family in “Little” Washington, North Carolina, Bennett spent his early years toggling back and forth between his identities as both an athlete and an artist.
When he realized he wasn’t going to be an athlete forever, he shifted his focus to the arts and went to school for Media Production to become a filmmaker. He worked on local independent productions and studied under documentary filmmakers. In 2008, Bennett created Flying Flounder Productions and specialized in telling real stories that touch the heart.
Eventually, Bennett found the opportunity to marry both of his passions, filmmaking, and fitness, in what would become his flagship film. He directed and produced his first feature-length documentary by traveling the world with just a backpack and a Canon DSLR camera. That film, Raise Up: The World is Our Gym won “Best of the Fest” at the Hip Hop Film Festival in 2016 and Bennett secured a deal with Red Bull Media House for worldwide distribution the following year.
After five years of struggling to make this film, he learned that no matter how under-resourced someone is when making a movie, if the story is great, it can have a massive impact.
Now he takes that knowledge and those skills and uses them to help marketers and business creatives leverage video storytelling in their marketing strategies to deepen their impact on communities and the world.
Bennett has been featured in publications like Men’s Health and Sports Business Global, has contributed to Huffington Post, Breaking Muscle, and Chapelboro, and hosts a podcast called The Storytelling Lab, where he breaks down the art and science of storytelling.
Rain Bennett is loving life as a new father and as of 2018 resides in Durham, North Carolina, where he enjoys teaching people storytelling, working with the youth, and staying in shape with calisthenics and soccer. His mission is simple: to make the world happier and healthier by sharing stories of change.