Affiliate Disclosure: Some of the links or advertisements below are affiliate links or advertisements, meaning, at no additional cost to you. We will earn a commission, if you click through and make a purchase. Thank you 🙂

At its essence, marketing today is about answering one question: How can we be heard?

How can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers? Following the old rules of digital engagement is not enough, not nearly enough. Even being “great” is insufficient in the face of overwhelming competition redefining the limits of excellence every day. From the best-selling author of Known and Marketing Rebellion comes a practical guidebook built for the modern world.

Cumulative Advantage demonstrates how the world is stacked against us in big ways and small and provides new ideas to help us build the unstoppable momentum needed to rise above competitive barricades in business, in our careers, and in our lives. Filled with motivating ideas and fascinating case studies, Cumulative Advantage is an indispensable and practical source of inspiration for every person with a dream that is ready to take flight. You will learn:

  • How the initial advantage that drives momentum comes from everyday ideas
  • The inside secrets of creating vast awareness for your projects.
  • How to nurture powerful connections that lead to break-through opportunities.
  • Why momentum is driven by the speed, time, and space of a seam.
  • How the certainty of business uncertainty can be used to your advantage.

Mark Schaefer weaves decades of research and revealing expert views into an entertaining guide to building momentous success in the real-world. You will never view the world the same way again after learning how initial advantages, seams of opportunity, sonic booms, and the lift from mentors can impact your world in powerful and permanent ways. Get ready to make Cumulative Advantage work for you and your ideas right now!

About the Author
Mark W. Schaefer is an internationally-acclaimed speaker, author and college educator. His other books include “The Content Code,” “Return On Influence,” and “The Tao of Twitter,” the best-selling book on Twitter in the world.


PHOTO CREDIT : IRINA LEONI

Leave a Reply

You May Also Like
Read More

Quiet

‘Quiet: The power of introverts in a world that can’t stop talking’ by Susan Cain is a Kick-starter…
Read More

The Psychology of Money

Timeless lessons on wealth, greed, and happiness. Doing well with money isn’t necessarily about what you know. It’s…
Read More

How To Stop Time

“She smiled a soft, troubled smile and I felt the whole world slipping away, and I wanted to…
Read More

The Magic of Sleep

We have spent decades optimizing our waking hours, but what about the precious hours after we doze off…
Read More

Discover Your Destiny

Like the four other bestselling books that fueled the worldwide Monk Who Sold His Ferrari phenomenon, Discover Your…
Read More

Origin

Robert Langdon, Harvard professor of symbology and religious iconology, arrives at the ultramodern Guggenheim Museum Bilbao to attend…
Read More

The Archer

In The Archer we meet Tetsuya, a man once famous for his prodigious gift with a bow and…