In our new paradigm, your business must make people feel. The people who need to feel good about your brand are your customers, and your job is to make them happy. Customers are happy when they feel you understand their needs and are willing to sacrifice to make sure they’re met. This sacrifice can manifest itself in many forms—from working extra-hard to provide the goods or services you promised, or going above and beyond to fix something that went wrong. Whatever you do, when you meet the needs of your customers consistently and exceed their expectations with more care for their happiness than your bottom line, you become worthy of loyalty and trust. That loyalty and trust strengthens the connection that’s the bedrock of a great brand and a key component of unlocking your creative potential. That’s what it means for an organization to be emotionally generous.

@alanphilips

GREG RAKOZY ANDREA PIACQUADIO

 

Affiliate Disclosure: Some of the links or advertisements in the wordket website are affiliate links or advertisements, meaning, at no additional cost to you. We will earn a commission, if you click through and make a purchase. Thank you 🙂

Leave a Reply

You May Also Like
Read More

The Bitter Truth

We are living in a culture entirely hypnotized by the illusion of time, in which the so-called present…
Read More

The Adventure Begins

Don’t let the expectations and opinions of other people affect your decisions. It’s your life, not theirs. Do…
Read More

Choice

“You can’t outwit fate by standing on the sidelines placing little sidebets about the outcome of life. Either…
Read More

Forever is a Lie

Not everything is supposed to become something beautiful and long-lasting. Sometimes people come into your life to show…
Read More

Meaningful Life

So many people walk around with a meaningless life. They seem half-asleep, even when they’re busy doing things…
Read More

Life is Tragic

Life is tragic simply because the earth turns and the sun inexorably rises and sets, and one day,…
Read More

Questions

Can you identify the source preventing you from feeling good every single day, from loving yourself unconditionally and…
Read More

Move On

Life is filled with unanswered questions, but it is the courage to seek those answers that continues to…
Read More

The Balance

Sadness gives depth. Happiness gives height. Sadness gives roots. Happiness gives branches. Happiness is like a tree going…
Read More

Being Vulnerable

You open your heart knowing that there’s a chance it may be broken one day and in opening…