Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model – a four-step process that, when embedded into products, subtly encourages customer behaviour. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder – not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour. Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.

About the author
Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

GREG RAKOZY NIR EYAL

 

Affiliate Disclosure: Some of the links or advertisements in the wordket website are affiliate links or advertisements, meaning, at no additional cost to you. We will earn a commission, if you click through and make a purchase. Thank you 🙂

Leave a Reply

You May Also Like
Read More

Team Lead Succeed

“Everyone in a team has a voice, which needs to be heard, especially when things aren’t working as…
Read More

Thinking, Fast and Slow

In his mega-bestseller, Thinking, Fast and Slow, Daniel Kahneman, world-famous psychologist and winner of the Nobel Prize in…
Read More

The Da Vinci Code

An ingenious code is hidden in the works of Leonardo da Vinci. A desperate race through the cathedrals…
Read More

The Help

Be prepared to meet three unforgettable women: Twenty-two year old Skeeter has just returned home after graduating from…
Read More

Pebbles on Paper

“Pebbles on Paper” is a platter of thoughts and emotions one goes through in life, very beautifully served…
Read More

Salt Water

In her debut poetry collection, Brianna Wiest pioneers a new cross-genre of writing. Through her freeform approach, Brianna’s…
Read More

A Man called Ove

A grumpy yet loveable man finds his solitary world turned on its head when a boisterous young family…
Read More

The Emotion Machine

In this mind-expanding book, scientific pioneer Marvin Minsky continues his groundbreaking research, offering a fascinating new model for…