Reverse Shibboleth

  • The practice of answering a cellphone with a generic “Hello?” as if you didn’t already know exactly who was calling—which is a little like the egg requirement that marketers added to early cake mixes in the 1950s, an antiquated extra step that’s only there to reassure you that it’s an authentic home-cooked meal, just like grandma used to make.

  • Coined in 2012 by John Koenig in The Dictionary of Obscure Sorrows, a project, to create a compendium of invented words for every emotion we might all experience but don’t yet have a word for.
GREG RAKOZY TAYLOR GROTE

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